At the launch of Minster Chauffeurs [Edinburgh] at Melville Castle, proprietor Nick Clarke outlined that his key target for the new business was to ensure that Minster Chauffeurs clients were offered a quality, professional, personal service that would mean Minster would become their chosen provider of chauffeuring services on subsequent occasions.

Today with the business continuing to grow and the fleet expanding, Nick feels as strongly about this now as he did then. With ongoing growth in the business roadshow, touring and travel transfer markets Nick believes Minster’s success is based on the fact they have committed resolutely to this belief and have gained business from it at the expense of others. He remains dedicated to keeping the business small enough to ensure he has personal contact with all of Minsters clients and has said he would prefer to point clients in a different direction should Minster, because of commitments elsewhere, be unable to offer them the service he believes they deserve. He strongly believes this is a better route to follow rather than damage the good reputation the business has gained by its keen attention to detail and interest in their clients' well-being.

"Late this summer I saw a competitor’s clients left abandoned at Edinburgh Airport because that competitor was trying to do too

much with the resources they had available to them, and who was it who suffered – the client! What message does that give to your clients – what does it say about the kind of business you are running? We will endeavour never to put our clients in that situation unless it is caused by "force majeure" such as a motorway closure or breakdown. If we are asked to look after clients and we are already committed elsewhere, I would prefer to try and help those clients find an available resource with someone I would recommend rather than have them spending their first hours in Scotland fretting and upset because they were not seen as a priority."

He followed this up by saying "I would encourage clients or potential clients to contact us early on so we can help them arrange whatever will be most suitable for them. If we are unable to help them directly, then there will hopefully be sufficient time available for us to contact other reliable good companies we work with, who will be able to give the client the service and support they deserve – and at a level we would be happy to see our clients receive."

Nick concluded by saying "If clients therefore have any items they need help with or they would like to discuss particular requirements or plans with us, they should make contact with us as soon as they can by either phone or e-mail to ensure a successful result for both parties".